The wedding industry is no stranger to fads and trends – some of which are great, others, not so much.
We weigh in on one of the hottest new wedding trends that have surfaced recently – the wedding content creator – and whether or not you should consider hiring one for your wedding.
What is a Wedding Content Creator?
A wedding content creator is a new type of wedding vendor that focuses exclusively on making your wedding ‘Instagrammable’ or TikTok-worthy.
Many of us like to share our big day on social media and wish to incorporate photos and reels that the wedding photographer may not have picked up on – but wedding content creators should NOT be confused with the wedding photographer/videographer.
To reiterate: a wedding content creator focuses solely on capturing content for social media – that’s all.
Should You Hire a Wedding Content Creator?
Naturally, it’s your wedding so it’s entirely up to you what wedding vendors you opt for on your big day.
If you’re a big fan of social media and can’t wait to share snippets and tidbits of your wedding on your channels, then a wedding content creator will help you do that. However, if the social media element isn’t a huge priority of yours, a wedding content creator will serve little purpose on your special day.
What to Consider When Hiring a Wedding Content Creator
As with choosing all of your wedding vendors, there are things to consider. When debating whether to hire a wedding content creator to snap and record moments throughout your nuptials, here’s what to bear in mind:
● It isn’t wise to supplement a photographer or videographer with a wedding content creator alone. While there’s no doubt the creator will whip up plenty of social media content of your day, it’s important to consider quality over quantity. It’s unlikely the wedding day content creator will edit the pics beyond a filter here and there and you won’t get the cherished keepsakes you get when you invest in a professional wedding photographer.
● If you’re opting to include services from a photographer, videographer, and wedding content creator, be mindful that three is often a crowd and that there could be friction between each party all trying to get the perfect shot! Bear in mind that bridal suites can get pretty crowded, so an extra body may make this part of the day more stressful than it needs to be.
● Consider whether your budget will allow for a wedding day content creator. These vendors often offer packages that start at around £1,200.
● Don’t expect a wedding content creator to rock up with elaborate cameras to take their photos/videos. They’re not there to shoot stunning, emotive, or artistic shots – they’re there to capture social media content.
● While a great part of having a wedding content creator for your big day is that it allows you to see images and videos of your wedding almost immediately, bear in mind that many wedding photographers will send you sneak peeks of their work within a week or less to whet your appetite.
How to get the BEST wedding photos – tell me where to send these tips!
Questions to Ask a Wedding Content Creator Before Hiring Them
“Can I see samples?”
This is possibly the most important question to ask a potential wedding content creator before you book them because you need to know that the cost they charge is going to be money well spent.
All wedding vendors should have a portfolio, samples, or testimonials to prove they are worth their salt – even if they’re fairly new to the game – so if they can’t show you any kind of proof that they are a good content creator, this could be a red flag.
“How much do you charge?”
This question should go hand-in-hand with the one about samples because the price they quote should match up to the quality you see in their portfolio.
Be wary of wedding content creators who charge whopper package prices but can’t provide proof that they are worth the money.
“What type of content do you create?”
Any wedding vendor shouldn’t be a one-trick pony and should be able to adhere to the content style you have in mind for your big day. If not, they should be able to recommend another content creator who can.
While many wedding creatives will have a trademark style, there should be room for both the vendor and the couple to meet in the middle so that everyone is happy with the outcome.
“What equipment do you use?”
A good wedding content creator will rock up with more than just a smartphone. In fact, many will treat it as a professional production and will have tripods, lights, gimbals, microphones, and more.
The downside of this is, of course, if you have a wedding photographer/videographer as well, you may find these vendors are taking up space and being somewhat imposing on the celebrations of the day. Remember, your day is about love and merriment – not about how it looks on TikTok!
“When will I receive the content?”
One of the main reasons couples hire a wedding content creator is so that they can have access to pics and footage of their special day almost immediately, which sometimes isn’t the case with wedding photographers (although here at Wildling Weddings, you will get a sneak peak of my snaps within 48 hours!).
So, if the content creator can’t whip up the goods within an unmatched timeframe from that of the photographer, you may find yourself a tad disheartened.
“Who ‘owns’ the footage?”
So, technically the content creator will be the legal owner of all footage and pictures taken, but you’re going to want to share it pretty pronto, so make sure that if the creator has any crediting guidelines, etc., that you adhere to them.
“Do you have a contract?”
Any wedding vendor worth his or her salt will be happy to create a contract – this protects both parties and ensures a smooth working relationship.
Any contract that the wedding content creator presents to you should be thoroughly read and nothing should be signed until you’re both happy.
If a wedding content creator is reluctant (or point-blank refuses) to work with a contract, this could be a red flag.
Wedding Content Creators & Photographers
We touched upon this earlier, but if you’re planning on hiring both a wedding content creator and a photographer (and possibly even a videographer), you will need to make sure everyone is on the same page.
The main reason for this is because some wedding photographers have a clause within their contract that similar coverage of their project isn’t permitted (mostly because of the interference of their own work on the day of your wedding), so always check with both the content creator and wedding photographer that they are happy to work side-by-side.
If so, it’s worth putting them in touch so they can create an outline for working that doesn’t involve stepping on each other’s toes!
Where to Find a Content Creator for Your Wedding
As with most wedding vendors, it can be wise to seek referrals/word-of-mouth recommendations.
Like we said earlier, you will want to get your money’s worth, so it could be worth doing a bit of research and not just relying on a quick Google search or relying on ‘a mate with an iPhone’ (unless they’re not charging much!).
Wedding Content Creator: FAQs
As with all services, prices will vary, but the average wedding content creator package may start at around the £1,200 mark.
A wedding content creator is essentially someone who is paid to capture every angle of your big day for the purpose of social media platforms, such as Instagram and TikTok.
We recommend seeking out a professional wedding day content creator. While it may seem logical and budget-friendly to ask a mate, be mindful that this could backfire.
For one thing, your friends are going to want to enjoy your day as guests, so if you’ve hired them for a service, they are going to need to behave more like a vendor (especially if you’re paying them). This means them staying sober, not getting carried away enjoying the festivities, and focusing on the job at hand.
While there are no formal qualifications or legal expectations required with being a wedding content creator, you’re likely going to see more and more of these vendors popping up on TikTok and Instagram.
Be mindful that wedding day content creators are essentially ‘influencers’, which is a self-appointed role. To be sure you’re getting what you’re paying for with a wedding content creator, make sure they can walk the walk – this means samples, portfolios, case studies, testimonials, etc.